Canada may be leaving billions in education exports on the table

June 17, 2015

Canada is seventh on the list of destinations for international students but could be much higher, according to a Globe and Mail op-ed. The Canadian Bureau for International Education (CBIE) projects that the number of students seeking education outside their home country will rise from 4.1 M in 2010 to 7.2 M by 2025. However, due in part to slow visa processing and lack of coordination, Canada could miss out. “[The challenge is] to develop a cohesive Canadian strategy to feature, highlight, promote our academic institutions, and that shouldn’t be just a city-specific or a provincial-specific strategy,” said Patricia McQuillan of Brand Matters Inc. Globe and Mail