Canada will need to invest in international promotion to maintain current momentum

Canada is seeing record enrolments from international students, but it “has a long way to go to really developing its international reputation in diverse markets,” says Andrew Barkla, chief executive officer of Australia-based IDP Education. A recent piece by Maclean’s highlights how Canada will have to do more to position its PSE offerings for an international audience if it wants to continue to see its current level of success. The article notes by way of comparison that Canada spends roughly $5M a year in overseas marketing compared to $40M by New Zealand. The article concludes with a discussion of the various supports that institutions are putting in place to help international students succeed. Maclean’s