Canadian Forces Target University Athletes

October 20, 2006

Canada's military has reached a half-million-dollar, three-year marketing deal with Canadian Interuniversity Sport (CIS) that makes it one of CIS's biggest sponsors, and will include visibility at sporting events and online. The military views student athletes, especially those involved in a team sport, as prime candidates for its officer training programs. "They're all fit, intelligent people who are leaders within their communities and on the field of play." Roughly 12,000 student athletes compete at 52 CIS member universities. The recruitment drive will start November 1. Globe & Mail story