CASE offers tips on fundraising during financial crisis

November 5, 2008

The Council for Advancement and Support of Education offers some general guidance about fundraising efforts during the current market turmoil. Fundraisers should spend more time with donors to foster and strengthen relationships that will endure once the economic situation stabilizes. Fundraisers should understand a donor's own circumstances, then explore options that would allow the donor to continue to express their commitment. Schools should carefully review their current fundraising performance against previous years and adjust projections accordingly. US institutions may want to use the CASE Fundraising Index. CASE News Release