CBC Sports announces agreement to broadcast U Sports national championships

September 23, 2021
U Sports and CBC have signed an agreement that will see every U Sports national championship broadcasted on CBC Sports for the next four years. The Vanier Cup’s English-language broadcast will only be live on CBC-TV, and annual national championships will have an even split of men’s and women’s sports. “Today, is the first step towards reshaping coverage of university sport in Canada,” said John Bower, U Sports’ director of marketing and communications. “U SPORTS look forward to growing our audience with CBC so that the performances and stories of our student-athletes reach the widest possible audience.” CBC (National)