CBU reveals new brand: HAPPEN

August 15, 2014

Cape Breton University has unveiled its new brand, HAPPEN. Guided by the defining statement “at CBU, you'll discover the effect you're going to have in the world,” HAPPEN promises students, staff, and the wider community that “CBU is committed to building a flourishing, entrepreneurial, multi-cultural and sustainable global university dedicated to students and community through teaching excellence and world changing research.” The rejuvenated brand is meant to better align with CBU’s key strategic priorities, and was developed during a year-long process of interviews, focus groups, town hall meetings, and workshops. The refreshed brand includes a new colour palette combining hues of orange and green with blues and yellows, and will be fully rolled out visually in the coming months both at CBU and through other forms of local advertising. CBU News Release | Brand Website | Chronicle-Herald