Centennial College launches new media management program for 2008

January 6, 2008

Centennial College is jumping into social marketing at a different angle with its new Advertising Media Management program, which will have its first class in fall 2008.  New media options are stretching marketing budgets, and Centennial's new program will train specialists who can help companies identify which media will give them the most "bang for their advertising buck."  The program will cover traditional media and new outlets such as transit television and mobile ads.