College Students Consider Cell Phones "An Extension of Themselves"

A recent US survey found that 34% of college students agree their cell phone is "a reflection of their self-image." Half of those felt it is "an extension of their fashion sense and personal style," while the other half felt it makes "a statement about their practicality." Students choose their cell phones primarily for look, style, and size -- second-tier considerations include text messaging, camera, and price. Media Release