Communications personnel must be taken out of the crosshairs of public feedback: Opinion

August 23, 2021
Reflecting on a recent eruption on social media around the University of North Carolina, Teresa Valerio Parrot calls for institutions to take stronger action to address the online vitriol aimed at communications staff over institutional decisions. “Before and especially during the pandemic, I’ve seen an unhealthy cycle experienced by my colleagues across institutions,” writes Parrot. “Decisions are made by leaders at institutions, they are communicated, people disagree with them and their disagreement is aimed at the communicators.” Parrot encourages institutions to avoid using communications departments to collect feedback from the public, and instead suggests actively encouraging the community to direct constructive feedback to the offices in charge of the announced decisions. Inside Higher Ed (Editorial)