Confederation College opens marketing research lab

May 26, 2009

On Monday, Confederation College launched its new consumer and public marketing research lab. The 1,200-square-foot facility -- a partnership between the college and Thunder Bay-based research firm Northern Insights -- features a reception area, an observation room, a debriefing office, and a testing room. While money generated by the lab will go to Northern Insights, the company leases space from Confederation and hires college students. The firm also provided funds for capital expenses. Thunder Bay Chronicle-Journal