Deans must adapt to their growing role as fundraisers: Chronicle contributor

June 8, 2017

While not all deans will be involved in landing major gifts, most now play a part in PSE fundraising, according to Kathryn Masterson for the Chronicle of Higher Education. Masterson notes, however, that despite this increased fundraising role, “courting donors is not always a natural fit for deans.” Academic leaders may have very different skills than the ones that make advancement professionals successful, the author adds, arguing that listening to donors may conflict with the more traditional academic skills of imparting expertise. In addition, many deans have probably not learned the fundamentals of fundraising as part of their training. To this end, Masterson a series of tips on how deans can become better fundraisers. Chronicle of Higher Education (Subscription Required)