"A different school of thought" at Kaplan U

January 13, 2009

Kaplan University, an American-based for-profit online institution, recently launched a series of ads carrying the tagline "A different school of thought." The campaign suggests that education need not be bound by bricks and mortar and online learning can foster talent. One video ad depicting classroom chairs stationed at various locations -- a beach, for example -- asks "Where is it written that classes only take place in a classroom?" The campaign arrives at a time when interest in online education is booming. New York Times | Kaplan U Desks TV Spot | Kaplan U Professor TV Spot | Education Reform University (campaign website)