Digital strategies must begin with a quality website

Institutional websites provide the foundation for an effective digital strategy, writes Meg Fowler Tripp for Inside Higher Ed. First and foremost, Tripp advises that websites be developed with a focus on internal and external users, which requires institutions to think about qualities such as user familiarity with the school, the type of information and tasks that will need to be most clearly available, and the appropriate contact information for user questions. The article then outlines ways to evaluate off-site channels and their interaction with the website. Finally, web designers are advised to develop a website that is easy-to-use and easily maintained to provide the best, most up-to-date user experience. Inside Higher Ed