Douglas announces new BBA in Marketing

Douglas College has announced that it will be launching its 13th bachelor’s degree – a Bachelor of Business Administration in Marketing – in January 2021. Students in the new BBA in marketing will be able to choose from four concentrations: digital marketing and communications management; professional selling and sales management; hospitality marketing; and trades marketing. Graduates will be able to write the American Marketing Association and the Canadian Professional Sales Association certification exams. “The Bachelor of Business Administration in Marketing fits elegantly into the suite of business degrees offered at Douglas,” said Thor Borgford, Douglas’s Vice President, Academic and Provost. “It creates exciting new career pathways and opportunities for our business students.” Douglas (BC)