E-texts provide powerful ad opportunity:

July 13, 2007

E-textbooks are cheaper for more than one reason.  Not only do publishers pass on the savings of not having to print and ship digital volumes, in some cases they also sell ad space in e-texts which helps further reduce the costs.  The ads are slotted into “natural breaks” in the books, such as between chapters.  Ads in e-texts have the advantage of being able to link directly to your organization or product homepage, allowing the distraction happy student to browse your website without having to relocate to a computer or type in a URL.  Biz Report

Californian university loses Second Life account over poor behaviour: Woodbury University’s virtual campus has been exiled from Second Life.  Linden Lab, the company behind SL, deleted Woodbury out of the virtual universe after warnings regarding disruptive and hostile digital characters were ignored.  Characters affiliated with Woodbury have been accused of launching attacks against other SL “islands” or communities, as well as exhibiting racist and harassing behaviours.  Users agree to a statement saying “they will not act in a defamatory, vulgar, or harassing manner, nor damage digital property or computers.”  Although the network is completely virtual, property (such as Woodbury’s island) and other assets are purchased with real money.  The Chronicle of Higher Education (Subscription Required)