Edmonton campaign successfully recruits Toronto grads

April 3, 2008

Edmonton's "Succeed Sooner" campaign has had so much success attracting Toronto students to settle out west after graduating, that organizers are considering spreading the campaign's nets to pursue grads in other regions of Ontario.  The campaign aimed to generate 1,000 inquiries about Edmonton, with events held at various Toronto colleges and universities.  More than 1,300 students attended the events, and more than 6,000 logged onto succeedsooner.ca.  Edmonton claims to be the hottest job market in Canada.  Young professionals are reported to earn 27% more on average in Edmonton than in Toronto.  The Globe & Mail