Elite Chinese PSE eyeing alumni for donations

June 17, 2008

Top universities in China are turning to alumni in an effort to broaden income sources. A number of Chinese university officials are keen to learn the US model of alumni relations and fundraising strategies. Fudan University is trying to create a stronger bond with alumni through events and services. Incentives for donations among alumni would be tax breaks for graduates living or working in the US. Ethical issues are being raised in the Chinese schools' foray into alumni donations, such as a thin line between fundraising and admissions. Forbes