The evolution of the viewbook?

February 22, 2012

Many college administrators are wondering if the annual viewbook is worth the printing cost, as some data from the US suggests that it has less impact on college choice than previously assumed. Loyola University Chicago replaced its viewbook with 4 smaller brochures, on topics like affordability or academics. Viewbooks aren't going anywhere yet, predict many consultants, although they are changing. uDayton introduced a sleek, edgy viewbook in 2007, and has halved the number it ships. Now the institution is working on a new iPad product to replace the viewbook. (Academica Group has helped Canadian colleges and universities migrate their print materials to the iPad, Android and other online platforms: see our website for more information.)  The Chronicle of Higher Education (subscription required)