Facebook, Apple among year's biggest brand blunders

December 16, 2007

"Even the best of brands can make dumb mistakes," and the Globe & Mail sums up the worst of them. The top blunderers, in order, were: Cartoon Network, Apple, American Sports, Facebook, Whole Foods, JetBlue, Starbucks, Nordstrom, Unilever and FEMA. The Cartoon Network's guerrilla marketing campaign ended up crippling the city of Boston with gadgets mistaken for bombs. Apple offended early adopters of its iPhone by cutting the price by two-thirds. Facebook tripped over its feet with its new Beacon product, which was accused of "trying to ruin Christmas."