Facebook most popular social media tool for American PSE advancement

March 21, 2014

A new survey from the US Council for Advancement and Support of Education (CASE) reveals that Facebook is the most commonly-used social media platform for college and university advancement departments, with 95% of respondents reporting they use Facebook regularly. Twitter (82%), LinkedIn (76%) and YouTube (68%) were the next most popular platforms used for advancement. The study, which surveyed 2,000 advancement officials, also revealed that Instagram saw a major increase in use over 2013; the number of respondents who said they used the photo sharing site rose from 27% to 43% in 2014. "With the changing nature of social media and the regular emergence of new platforms, it is essential for institutions to keep an eye on the big picture and ask themselves constantly how various types of media can contribute to achieving the desired results," says William Walker, Interim VP of Advancement Resources for CASE. CASE News Release | Inside Higher Ed | Full Report