Fanshawe's new reputation campaign to focus on campus stories

November 14, 2014

Fanshawe College has launched its first-ever reputation campaign, entitled “Your Story.” The campaign will share the stories of Fanshawe students and employees on a new website, and will roll out across media including print, cinema, billboards, bus shelters, and digital formats over the coming months. “Everyone has an interesting and heroic story to tell, whether it’s overcoming challenges, doing something they never thought possible, or helping others succeed. Stories are a powerful medium because they capture our attention, tap into our emotions, and ultimately drive our behaviour. We want to harness that power to get students thinking about Fanshawe,” said Tony Frost, Fanshawe’s Executive Director of Reputation and Brand Management. Frost notes that the new campaign marks a significant shift in Fanshawe’s marketing strategy away from a focus on specific programs or schools. “Now, the conversation begins with the College as a whole—sharing compelling stories of how Fanshawe educates, engages, empowers, and excites in everything we do.” Fanshawe New Release | Your Story Website