Forget mass emails, target your messages instead

September 7, 2007

A new report reinforces the opportuity for targeted email campaigns during extended decision times. Segmented email marketing can "strengthen your brand and build customer loyalty," says the report from MarketingProfs.  Identify your audience segments, and then make sure every message you send is customized for delivery to one of these groups. Also, create opportunities for individuals to self-identify as interested in a particular topic or program. M arketingProfs