Generation Z looks for socially responsible companies, employers

September 29, 2014

Students in Generation Z—a term used to describe persons born after 1997—prefer to support companies and brands that reflect their values of social and environmental responsibility. The Globe and Mail reports that brands that are able to successfully earn the loyalty—and the business—of Generation Z tend to have a strong charitable platform, demonstrate transparency, and use smartphones and social media to reach their desired audience. Health has also been identified as a key concern of Generation Z. These values influence not only what Generation Z consumers buy, but where they like to work. Companies that are able to successfully recruit loyal employees offer perks including fitness facilities, concierge services, and open systems of communication. Generally, members of Generation Z value ethical companies and social consciousness, and believe in the power of their dollar to make change in the world. Globe and Mail