Georgian emphasizes “accelerate success” with new branding

August 28, 2014

Georgian College has unveiled its new brand, with the theme “accelerate success.” The college has adopted a new leaf-shaped “accelerator” symbol that it says “is an apt metaphor for the enriching possibilities that we help ignite.” In a document detailing its "brand story," the college says that the symbol reflects the college’s legacy and progressive nature; its impact on learning, career, and life in and beyond the classroom; its commitment to environmental stewardship; and its collaboration with its partners and communities. The new brand is the result of extensive research that involved more than 5,100 participants from prospective students and faculty to board members and employers. “The Georgian brand story is one of promise—a promise that real education is a process of transformation and that Georgian is here to help,” said Georgian President MaryLynn West-Moynes. Georgian News Release