Google Ad Planner can help design online campaigns

June 25, 2008

On Tuesday, Google unveiled a new tool called Ad Planner, which allows advertisers to enter demographic factors of a target audience, and the tool will display the most-trafficked sites for that group. Unlike other web-tracking services like comScore and Nielsen Online, Google's new tool is free. Currently Ad Planner is available by invite only, and users must apply to try it out. Google recently launched Trends, a similar tool aimed at the general public. Inside AdWords | Wall Street Journal | CBC