Google search overhaul could affect website traffic

September 30, 2013

Google has overhauled the formula that runs its search engine, which could have a large impact on traffic to websites and how websites are indexed in search results. As part of an update the company calls “Hummingbird,” the search engine retool is “the most dramatic alteration to Google’s search engine since it revised the way it indexed websites 3 years ago,” according to a Google Senior VP, Amit Singhal. Singhal estimates that the change will affect over 90% of the search requests that Google receives. The Hummingbird changes attempt to make the search engine better understand concepts, rather than just words, as users increasingly type lengthy questions into the search box. Marketing Magazine