HEC Montréal opens new Sales Institute

March 7, 2017

HEC Montréal has announced the creation of the Sales Institute, which is reportedly the first university-level centre in Canada devoted to the field of sales. The Institute will reportedly bring together professors and researchers from HEC with six partners from the private and co-operative sectors. An HEC release states that the goal of the centre is to foster a “sales culture” in Quebec and throughout Canada in order to help both reach their economic potential. “HEC Montréal is acting as a pioneer by creating the first university body devoted to knowledge transfer, training and research in sales,” says HEC Director Michel Patry. “Sales is a misunderstood field that is nonetheless an integral part of the manager’s role. What’s more, there is a clear need for this kind of institute.” As part of this new emphasis on sales, the school has introduced a mandatory course on business development into its BBA program, and will be offering various training opportunities for executives and organizations. HEC