How Ontario institutions are wooing top applicants

April 27, 2012

Last week, a York University recruiter drove to an admitted applicant's high school to deliver the student's $24,000 scholarship in person -- it's one of the ways York U has upped its game in the competition for the best and brightest students. University of Waterloo faculty send handwritten letters to top applicants to their faculty, and the personal touch pays off, says uWaterloo's director of undergraduate recruitment. Ryerson and Western Universities are among institutions that court top students with the promise of an exclusive inner circle "where membership has its privileges -- mentoring, advising, invitations to networking events with the president," says a Ryerson spokeswoman. Other examples of PSE schools wooing applicants include Brock University stuffing confetti into its offer packages and Collège Boréal sending offers in the form of a packing box that says, in French: "Get packing; you're going to college!"