Humber boosts recruitment efforts in China with marketing competition

January 14, 2010

As part of efforts to raise its awareness in China and to broaden the number of its Chinese educational partners, Humber College, in collaboration with Research in Motion and lululemon athletica, organized and sponsored the first-ever international Humber 2010 China Marketing Plan Competition. Open to second- and third-year Chinese business students, the competition challenged 2- to 3-person teams to create marketing plans and video clips to introduce either a BlackBerry product or lululemon gear into the Chinese market. A pair of students from the China Canada Higher Applied Technology College at the Shandong Institute of Business and Technology won the competition for their marketing plan for lululemon, and will receive a scholarship to study in a bachelor degree program at Humber. Humber News Release