Increased blogging activity in US presents opportunity to marketers

April 22, 2009

In the US, nearly 28 million Internet users, or 14% of the country's online population, have a blog they update at least once a month. eMarketer predicts this number will grow to 37.6 million, or 17%, by 2013. 96.6 million US Internet users are expected to read a blog at least once per month this year, and over 128 million, or 58% of all American users, are predicted to do the same in 2013. An eMarketer analyst says this blogging activity presents new opportunities to marketers to monitor and influence conversations relevant to their businesses. eMarketer