Institutions could improve communication practices to better meet needs of prospective international students

June 10, 2015

One-fifth of Canadian and US colleges and universities never respond to admissions inquiries from students from other countries; moreover, among those that do reply to international students, four-fifths never follow up after first contact. The figures come from a “mystery shopper”-style research project from the British Council that examined how 974 institutions around the world helped international students find the information they need about where to study. Researchers evaluated more than 40 different data points including “findability,” quality of information, and usability. Information regarding program duration, start dates, and accreditation were reportedly the most difficult to find; in addition, one-third of institutional websites examined did not pass the Google Mobile-Friendly test. Campus Technology | Full Report