Integrating business into the liberal arts tradition

Students and the economy are placing more and more emphasis on "marketable" educations, but many liberal arts institutions are hesitant to add a business major to their offerings.  One liberal arts institution has found that particularly low-income, first-generation students will perk at the "business" label because of its promise of success, due to poor understanding of the benefits that come with a "broader educational focus." Independent US colleges are integrating business and liberal arts through blending, co-curricular, and thematic approaches.