Integrating business into the liberal arts tradition

February 4, 2008

Students and the economy are placing more and more emphasis on "marketable" educations, but many liberal arts institutions are hesitant to add a business major to their offerings.  One liberal arts institution has found that particularly low-income, first-generation students will perk at the "business" label because of its promise of success, due to poor understanding of the benefits that come with a "broader educational focus." Independent US colleges are integrating business and liberal arts through blending, co-curricular, and thematic approaches.