Internet Strategy Must-Reads
November 7, 2006
In a recent blog entry, Michael Stoner recommends four key books on web marketing we should all read. Steve Krug's Don't Make Me Think, David Meerman Scott's Cashing In With Content, Debbie Weil's The Corporate Blogging Book, and Hart Greenfield & Johson's NonProfit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success. Krug emphasizes user-centered web design. Scott urges a sophisticated approach to content. Weil describes effective blogging strategy. Stoner's Blog
