Internet users seem to be more skeptical of online info

May 22, 2008

 New research from the USC Annenberg School Centre for the Digital Future finds that Internet users trust information posted online less than they did 8 years ago. In the past 5 years, US Internet users have become more trusting of sites managed by professional news organizations, but almost no-one takes all information posted by individuals at face value. On the other hand, another recent study found Internet users trusted online media as a news source over newspapers, television and radio. Yet another study found overall trust and satisfaction in the Internet was generally stable between the last quarters of 2006 and 2007, but trust rated far less than satisfaction. eMarketer