The ivory tower is innovating faster than the Inc. 500

September 19, 2007

A study of 453 admissions departments at US colleges and universities found a higher level of familiarity with social media (blogs, podcasts, message boards, social networking, videos and wikis) than the 500 fastest-growing companies in the US (the Inc. 500). Although academia is "simultaneously incredibly innovative and slow to change," 33% are using blogs, 19% online video, and 14% podcasting in their efforts to reach prospective students. Moreover, 26% are investigating applicants via search engines, and 21% via social networks, in the course of making admissions decisions. The Game Has Changed (executive summary available online)