Ken Steele talks to Maclean's about trends in recruitment marketing

University recruitment marketing in Canada is growing more aggressive and more creative, as youth demographics decline in many regions and schools are forced to look further afield. Notable examples in the past year were Memorial University's "Rant Like Rick" campaign, and Lakehead University's "Yale Shmale." Scholarship strategies are becoming more assertive, and campus services are expanding to meet the expectations of Millennial students. Academica Group's Ken Steele sat down with Maclean's last month to discuss trends in university marketing.