Lakehead Campaign in Strategy Magazine

October 23, 2006

The October issue of Strategy magazine includes a series of small items on "outstanding new campaigns" and a brief discussion of Lakehead University's "Yale Shmale" campaign. It praises the campaign for generating $1 million in free publicity in the first week, and quotes Eleanor Abaya, Lakehead's Director of Communications. "We started thinking, are we brave enough?" "We weren't even on the radar in the GTA -- we had to be a little edgy." After many approvals, including the board of governors, they ran the campaign. But the posters featuring George Bush were only intended for Toronto. Tamer creative ran in Edmonton and Winnipeg. Strategy Magazine