ON launches new ad campaign promoting value of skilled trades education

January 13, 2020

The Government of Ontario has launched a new marketing campaign to encourage Ontarians to consider alternative pathways other than university. “We have to challenge the stigma that somehow a career in the trades isn’t a viable first choice when it comes to career planning,” said ON Labour Minister Monte McNaughton. The campaign is part of province's $75.5M initiative to promote skilled trades. The Star (ON)