Leverage Your Website for Media Relations

March 7, 2007

As developers of institutional websites (and as frequent users of almost every college and university media page we can get our hands on), we think some tips are in order for optimizing your website for media use.  News releases should be distributed redundantly by website, RSS feed, and e-mail.  If your institution releases information in large quantities or from several departments, grouping or categorizing will help users find what they are interested in. (An RSS feed that includes major news, but not campus events and weather cancellations, is ideal for national media.) Your website should host an archive of current and past announcements, news releases, media coverage and key publications and reports.  This section of the site should be as easy to find as the "Contact Us" button, and should also contain key media contacts.  See also this recent blog at College Web Editor.