LinkedIn enters PSE marketing with university pages

Business-networking platform LinkedIn has unveiled its “LinkedIn University Pages,” which the company says will help institutions build their brands and recruit new students. The company gave 200 colleges and universities advance notice so that they could establish pages ahead of the launch date. Any institutions that didn’t get the advance notice have pages that list alumni who are already LinkedIn users, and display a note that says the institution's page “isn’t quite ready yet.” Christina Allen, LinkedIn’s director of product management, says the idea for the new pages came from watching her daughter try to navigate her way through choosing a university. “Through my relationships at LinkedIn, I knew that hidden in millions of member profiles were powerful insights about the career outcomes of educations from universities around the world,” says Allen. Chronicle of Higher Education | LinkedIn Website