LinkedIn -- Facebook for professional alumni

April 13, 2007

Different from social networking which focuses on personal information and communication, business networking allows you to showcase your professional qualifications and draw on the extended networks of your professional contacts. Alumni use online business networks more than they use the alumni directories maintained by their alma mater. The power of Facebook is its ability to connect you beyond your institutional bubble, and the same goes for commercial business networks versus institutional directories. LinkedIn.com has a group function that can be used to create a home for your alumni within the larger LinkedIn network -- much as clubs, schools, regions and businesses do on other networks (MySpace, Facebook). LinkedIn has doubled its membership over the last 10 months. mStonerBlog