Loyalist launches new brand identity that celebrates size, community

August 15, 2022
Loyalist College has launched a brand identity that celebrates the institution’s small size and ties with community. The new look features a bold, playful palette and a design that emphasizes expanding perspectives. The brand uses an open, direct voice that highlights the benefits of becoming part of the tight-knit Loyalist community. “Our small size and close community ties allow us to provide one-on-one attention to students while remaining flexible and innovative,” said Loyalist Senior Vice President, External Relations and Business Development Jeremy Laurin. “We think differently at Loyalist, and our vibrant new brand highlights that difference.” Loyalist | Intelligencer (ON)