Loyalist marketing campaign promotes expanded School of Media Studies

March 28, 2012

Loyalist College is running a new marketing campaign in support of its School of Media Studies, which is expanding to 13 full-time programs as of September 2012. The multi-media "Plan on It" campaign revolves around a microsite where prospective students can learn about Media Studies programs and the careers toward which they are geared. When an individual shares the microsite with friends on Facebook or Twitter, he or she has a chance to win an iPad 3. For people who visit the site and respond to the prompts, there are additional prizes, including an iPad 3, a MacBook Pro, and a number of tuition rebates. To help build interest, Loyalist is also rolling out traditional radio and print advertisements. Loyalist News Release | Plan on It