Marketing campaign highlights "X factor" in uWaterloo business programs

November 27, 2009

4 programs at the University of Waterloo -- Arts and Business, Environment and Business, Recreation and Business, and Science and Business -- are the subject of a new marketing effort, bearing the slogan "Business that Connects," that is aimed at prospective students who want some business background without having to pursue a full commerce degree. To date, a poster featuring students from the 4 programs (dubbed "X plus business") has been developed and mailed to Ontario high schools and 800 national schools, and a Web page has been set up. uWaterloo Daily Bulletin | Business that Connects