McGill, Alimentation Couche-Tard launch retail innovation lab

January 18, 2021

McGill University has partnered with Alimentation Couche-Tard Inc to launch a retail innovation lab store to test frictionless technologies. The lab’s frictionless technologies allow customers to enter the Couche-Tard Connecté section using an app, pick up items, and have payment for these items processed through the app. Researchers will be able to gain insight on customer patterns through using artificial intelligence, and will work to improve the shopping experience through virtual reality. “As society progresses into our ‘new normal’ of physical distancing,” said Saibal Ray, Academic Director of the Bensadoun School of Retail Management, “it is increasingly important for researchers and students to study the evolving shopping experience of the future.” McGill | Journal de Montréal (QC)