Mental Health campaign addresses youth suicide

October 9, 2013

The charitable organization Partners for Mental Health has launched a new campaign to call on the federal and provincial governments to help prevent suicide among Canadian children and youth. The Right By You campaign is lobbying the federal government for a $100-million investment over 4 years in a new National Youth Suicide Prevention Fund; the campaign also calls on provincial governments to double the number of children receiving mental health services, treatment and support by the end of 2016. The campaign has an undetermined time period, which will allow lobbying efforts to take hold and possible policy changes to take effect. The campaign includes a petition to the federal government, a website with toolkits for organizations and individuals to spread awareness, and a campaign video. Ontario recently launched a new mental health help line for PSE students called Good2Talk.  Marketing Magazine | Campaign website