Millennial generation more "me" than "we," study finds

March 19, 2012

New US research observes that Millennials may not be the caring, socially conscious environmentalists some have characterized them to be. Comparing the traits of young people in high school and entering PSE today with those of baby boomers and Generation X'ers at the same age from 1966 to 2009, the study shows a rising trend of valuing money, image, and fame more than inherent principles like affiliation, community, and self-acceptance. The study's lead author says Millennials have been raised in a culture that places "more focus on the self and less focus on the group, society, and community." The Chronicle of Higher Education (free access)