Mobile advertising in Canada gaining popularity

March 13, 2009

In 2007, mobile advertising in Canada grew by 143%, with revenues reaching $2.7 million, according to a recent survey by the Interactive Advertising Bureau of Canada. Revenues increased a projected 96% in 2008 to reach $5.2 million. Most of the mobile ad revenues came through text-message vehicles, followed by mobile content, mobile Internet display ads, and mobile applications. IAB Canada Newsletter | eMarketer