More US companies securing higher ed discounts for employees

January 25, 2016

Some US companies are beginning to strike deals with PSE providers in order to secure discounted tuition on distance education for their employees, writes Goldie Blumenstyk for the Chronicle of Higher Education. A recent example of this tactic can be found in Starbucks offering its baristas a discount on Arizona State University’s online courses. However, the author notes that PSE institutions do not traditionally measure what it costs them to acquire each new student, and signing deals of this type will very quickly force them to do so. Under the current model, says Ranku CEO Kim Taylor, schools “have no idea of that cost … no one measures it." Once these calculations have been made, the article concludes, universities will have a much better idea of whether they should continue pursuing this strategy. Chronicle of Higher Education