Mount Allison campaign draws on institution's likeness to Hogwarts

December 15, 2011

Throughout December, Mount Allison University is running an awareness campaign in 8 markets across Canada that involves a poster display in movie theatres. The campaign is based on Mount Allison students' comparisons of the institution to Hogwarts, the boarding school of magic in the Harry Potter series. For example, Mount Allison's colours are similar to those of Gryffindor, one of the 4 Houses of Hogwarts. The campaign is generating buzz on social networks and on Mount Allison's alumni and student portals. Mount Allison Facebook page